About Us

Mission Statement
Our Seas Our Future (OSOF) aims to protect New Zealand’s coastal and marine ecosystems through advocacy, education, and environmental stewardship, ensuring that they are managed sustainably and protected for future generations.


About Us

Our Seas Our Future Charitable Trust is a 100% volunteer-run and non-profit marine conservation organisation based in Aotearoa/New Zealand. Currently with branches in Dunedin, Wellington, and Auckland, OSOF currently operates based on a volunteer-driven model, focusing on coastal and marine conservation, environmental education, and community engagement projects.

The idea that gave rise to the OSOF initiative still drives us today; we are all stewards of our marine environment, and how we treat our environment now will shape the world we are living in tomorrow; the health of our seas is intertwined with our future.

Late 2011 to Mid 2016…

OSOF was founded in late 2011, by Noel Jhinku, and had its origins as a social media campaign to raise awareness of the marine environment and to engage the the ever growing online community to learn more about their marine ‘backyard’. In 2012, OSOF established a Dunedin branch and began running coastal clean-up events to engage with local communities to take care of their coastal and marine environment. These clean-up events became the first of the OSOF campaigns to focus on ‘hands-on’ environmental action. From 2013, additional campaigns were added to the OSOF initiative, including involvement in marine environment related policy submissions, digital content creation, and the establishment of community-based environmental education projects. In 2014, OSOF established a branch in the Auckland region with a focus on environmental education outreach within schools and community groups, and soon after, in 2015, the Wellington branch was established.

Mid 2016 to Present…

In mid 2016, OSOF was incorporated as a Trust Board, and registered as a New Zealand Charity to formally become the Our Seas Our Future Charitable Trust. The founding members of the Trust Board are Rebecca Bird, Will Tait-Jamieson, Carole French, and Noel Jhinku.

Today our projects are varied and focus on both online campaigns and hands-on community-based events. These projects are led by expert volunteers who are trained in environmental education and science.